How to Use Local Brand Marketing to Drive Sales
Local brand marketing is a vital aspect of building a successful business, especially in today's digital age. By targeting specific communities and demographics, small and medium-sized enterprises can effectively reach their desired audience and establish a strong presence in their respective markets.Here are some statistics to show how important local brand marketing is:
- 46% of all Google searches are looking for local information.
- 4 out of 5 consumers want ads customized to their city, zip code, and area.
- 89% of people search for a local business on their smartphone at least once a week.
- Customers are 70% more likely to buy something when a company uses retargeting.
One of the key statistics that highlights the importance of local brand marketing is that 46% of all Google searches are looking for local information. This means that if your business isn't showing up in local search results, you're missing out on a significant portion of potential customers. Additionally, 4 out of 5 consumers want ads customized to their city, zip code, and area, showing the importance of targeted advertising in reaching the right audience.
Another important statistic to consider is that 89% of people search for a local business on their smartphone at least once a week. This emphasizes the importance of having a mobile-friendly website and utilizing mobile-friendly advertising strategies. This way, when potential customers are searching for a local business, they can easily find your business and engage with it on their mobile devices. Curb appeal like wall art and "instagramable" backdrops can be great attention grabbers, especially for younger generations.
Furthermore, customers are 70% more likely to purchase a product when a company utilizes retargeting. This shows the effectiveness of retargeting strategies in converting potential customers into paying customers. Retargeting allows businesses to show ads to people who have already shown interest in their business. This way, businesses can remind potential customers about their products or services and encourage them to make a purchase.
To enhance their local brand marketing efforts, businesses should focus on local SEO, online directories, and retargeting. This includes optimizing their website for local search, claiming and updating their business listing on directories such as Google My Business or Therr for Business, and using retargeting ads to reach customers who have previously interacted with the business.
Local SEO involves making sure your website is optimized for local search results. This includes having accurate information about your business, such as your address, phone number, and hours of operation, on your website. Additionally, it includes making sure your website is mobile-friendly and has relevant keywords that customers might use when searching for a business like yours.
Online directories are like phone books for the internet. They have information about businesses and help people find them. By claiming your business on online directories such as Google My Business or Therr for Business, you can ensure that your business is easily discoverable by potential customers. Additionally, by updating your information on these directories, you can make sure that potential customers have accurate information about your business.
Finally, retargeting allows businesses to show ads to people who have already shown interest in their business. This way, businesses can remind potential customers about their products or services and encourage them to make a purchase.
Overall, local brand marketing is about building relationships and creating a sense of trust and loyalty with your target audience. By focusing on the unique needs and wants of your local community, utilizing digital channels and retargeting strategies, you can establish a strong, long-lasting brand that will continue to thrive in the future. By doing local brand marketing well, you can increase your chances of being found by potential customers, reach the right audience and drive more sales.
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