Brand Marketing: How Local Businesses Can Do More With Less
Small businesses are the backbone of the American economy. However, local businesses often have a difficult time competing with their larger counterparts. One of the main reasons for this is the inefficiency of small business marketing. In this blog post, we will discuss some of the ineffective methods that local businesses use to target their demographics. We will also explore some more effective methods that business owners can use to reach their customers in real-time.
One of the most common approaches that local businesses use to market their products and their brand is through social media advertising. However, this method is often ineffective, and the resulting metrics are more often than not inflated by fake accounts. Another reason for this is that users don't trust advertising on social media. As a result, the return on investment for social media advertising is often very low. Especially in the wake of covid-19, businesses need to get more creative to attract new customers and retain existing customers.
A more effective method for local businesses to market themselves is through influencer marketing. This is when businesses partner with local, social media influencers to promote their products or services. This method is more effective because it allows businesses to target their demographics in real-time. Additionally, users are more likely to trust an influencer they follow than they are to trust random advertisements, especially when they are bombarded with ads on every social platform they use.
4 More Ways to Promote Your Local Business
- Local SEO: Local search engine optimization (SEO) is the process of optimizing your website to rank higher in search engine results for local queries. This involves optimizing your website's content, meta tags, and other on-page elements to include relevant keywords, as well as building high-quality local backlinks and optimizing your Google My Business profile. By improving your website's visibility in local search results, you can attract more targeted traffic to your website and increase your chances of converting visitors into customers.
- Email marketing: Email marketing involves building an email list of your customers and sending them personalized promotional messages to promote your products or services. By segmenting your email list based on customer interests, demographics, and behavior, you can send more targeted and relevant messages that resonate with your audience. Email marketing can help you stay top-of-mind with your customers, drive more traffic to your website, and generate more sales for your business. Content marketing: Content marketing involves creating and sharing high-quality, valuable content on your website, social media pages, and other online platforms to attract and engage your target audience. This can include blog posts, videos, infographics, case studies, and other types of content that educate and inform your audience about your industry and products. By creating valuable content that resonates with your audience, you can establish your business as an authority in your industry, attract more traffic to your website, and build brand awareness. One option to easily generate content is to use AI Voiceover or AI built on LLM (Language Learning Models) like ChatGPT.
- Local events: Participating in local events, sponsoring charity events, or hosting your own events can help you connect with potential customers in your area and build stronger relationships with your existing customers. By engaging with your audience in person, you can create a more memorable and emotional connection with them, and establish your business as a trusted and community-minded brand. Hosting your own events can also help you attract more foot traffic to your business and generate more leads and sales.
If you are a local business owner, it is important to consider all of your marketing options before settling on one method. Social media advertising may be easy and cheap, but it is often ineffective. Influencer marketing may require more effort, but it will be exponentially more effective in the long run. In these uncertain times, local businesses need to get ahead of their competitors and create long-term partnerships with influencers. So how do businesses do this effectively? One solution we are building with Therr app is through push notifications. We meet influencers where they are and at a time that is right for them. For starters, it's as simple as creating an account and claiming a space at or near your business. When influencers on the app walk by, we create a connection between their profile and your business profile. If it's a match, you can automate push notifications, inviting them to pair with your brand! It's that easy.
If you're interested in learning more about how local businesses can use Therr app to reach their target demographics, please click here.
What other methods do you think local businesses should use to market their products? Let us know how we can help, and send feedback, questions, or suggestions to the e-mail below!
info@therr.com