Blog

Local Social Media is the Answer: Part 1

Since the beginning of the Internet, people have used computers not just to calculate but more importantly to communicate. Without it, so many forms of human interaction would be impossible. It only took a few years before we could carry it around in our pockets and hold it in our hands. History shows that we gravitate toward frictionless, innovative ways to connect and improve our social lives. But at what cost? Instagram, TikTok, and Twitter are free to download, so what does it really cost us? Why are we so quick to accept these innovations as positive forces in our lives? Could it be that we are driven by the idea that there is something more, some better way?

The Problem Coca-Cola Solves

You're a founder or aspiring business owner, and you have an idea. Your friends tell you it's genius; your family is excited for you, but everyone else asks you the same question. "What problem does it solve?" Your idea may sound great at first, but that doesn't mean you have product market fit. It's important to solve a problem that is painful and really needs a solution. So how do you know if the problem you are solving is actually painful enough to create demand? This is a tough question to ask ourselves and answer honestly. Sometimes family and friends aren't so honest either.

Brand Marketing: How Local Businesses Can Do More With Less

In this blog post, we discuss some of the ineffective methods that local businesses use to target their demographics. We will explore some more effective methods that business owners can use to reach their customers in real-time.

Startup Stories: Influencer Marketing

Social media and social technologies have changed rapidly in the past few years, and trends became even harder to track and predict with the rise and fall of Coronavirus (Covid-19). Businesses and promoters alike are perpetually scrambling to better understand social media marketing and get out in front of the hottest trends

Startup Stories: Founder Burnout

As an ambitious, young startup founder, it’s easy to think that your drive is infinite and ‘burnout’ is just something you’re immune to. I felt the same until one day, out of nowhere, it hit hard. It’s like catching a medicine ball that’s just a bit above your weight level. Occupational burnout is described here as, “a state of physical or emotional exhaustion that also involves a sense of reduced accomplishment and loss of personal identity.”

Ideation & Validation: Part 1

So what do they mean when they keep asking me, "Have you validated the problem you are trying to solve?" "Is this something people want?" "How do you know this is really a problem?" These are the most common questions you'll get when you share your idea with other founders, and though many are just...

Ventures Academy: Learning to Startup

Have you ever asked yourself, "Why am I learning this? When will I ever use this knowledge in the real world?" In many cases, you'll be surprised, but in some cases you're right. Standardized education can sometimes just be a way to keep you busy while you're growing up. Maybe it's a necessary evil...or maybe...

Razum: Lessons Learned

Through our journey as a startup, and in the process of bootstrapping, we connect through various channels with many individuals facing similar challenges. A major influence in our decision making when choosing direction is owed in part to the fellow founders who have either been through the thick of it or currently seek the same guidance we are vigilant of...